Ethical Lingerie

At JulieMay, ethical lingerie means more than soft fabric. Every organic cotton and silk piece is handmade on a fair-trade, sustainable production site and independently rated by ethical reviewers.

Flat lay of a dusky-pink organic cotton bra and set with roses – JulieMay Lingerie

Ethical & sustainable

Handmade with a conscience

Every piece is handmade on our own production site to ethical, fair-trade and sustainable standards.

Shop the collection

Every piece is hand-made

Eco-friendly green leaf approval icon

Organic fabrics

We source Certified Organic Pima Cotton as the main fabric. Learn more.

Eco-friendly green leaf approval icon

No harsh chemicals

We only use eco-friendly detergents and softeners during washing. No harmful dyes or bleach are used.

Eco-friendly green leaf approval icon

Living-wage makers

Every piece is handmade by makers paid above a living wage — HK$62.50/hour versus the HK$40 statutory minimum.

Eco-friendly green leaf approval icon

Plants trees, removes plastic

Through our Greenspark partnership we plant trees and remove ocean-bound plastic with every order.

Eco-friendly green leaf approval icon

Organic fabrics

We source Certified Organic Pima Cotton as the main fabric. Learn more.

Eco-friendly green leaf approval icon

No harsh chemicals

We only use eco-friendly detergents and softeners during washing. No harmful dyes or bleach are used.

Eco-friendly green leaf approval icon

Living-wage makers

Every piece is handmade by makers paid above a living wage — HK$62.50/hour versus the HK$40 statutory minimum.

Eco-friendly green leaf approval icon

Plants trees, removes plastic

Through our Greenspark partnership we plant trees and remove ocean-bound plastic with every order.

See how your lingerie is made

About our factory

Our exclusive factory in Hong Kong employs 23 talented garment workers who carefully craft JulieMay's unique lingerie. In accordance with our supplier code of conduct, the dedicated team of seamstresses are paid above a living wage at HK$62.5 per hour, where the statutory minimum wage is HK$40 per hour.

We have an agreement with Peninsula Knitwear (JulieMay) International Ltd to uphold our supplier code of conduct and ensure the well-being of the seamstresses who make our garments.

Read more in our Sustainability & Ethics Promise, Climate Promise and Supplier Code of Conduct.

Our production site is certified

ISO 9001 quality management certification logo

ISO 9001 — Quality management

We uphold statutory requirements and manage our supply chain effectively by following industry best practice.

ISO 14001 environmental and energy efficiency certification logo

ISO 14001 — Environmental management

We follow strict regulations to reduce environmental impact, using water and energy more efficiently during manufacturing.

ISO 45001 workplace health and safety certification logo

ISO 45001 — Occupational health & safety

We provide a safe workplace and pay fair living wages. Production is conducted under safe, fair and legal working conditions.

ISO 9001 quality management certification logo

ISO 9001 — Quality management

We uphold statutory requirements and manage our supply chain effectively by following industry best practice.

ISO 14001 environmental and energy efficiency certification logo

ISO 14001 — Environmental management

We follow strict regulations to reduce environmental impact, using water and energy more efficiently during manufacturing.

ISO 45001 workplace health and safety certification logo

ISO 45001 — Occupational health & safety

We provide a safe workplace and pay fair living wages. Production is conducted under safe, fair and legal working conditions.

Rated and reviewed by ethical, sustainable third parties

The Good Market approved logo

A global platform for sustainable, ethical businesses, supporting community-driven, environmentally responsible initiatives.

Sustainable Jungle rated badge

Reviews eco-friendly brands for ethical standards, transparency and impact. Read their JulieMay review.

Ecowiser Silver Stamp eco rating badge

Promotes eco-friendly living through practical tips, product reviews and resources for sustainable choices.

Eco-Stylist Silver Stamp logo

After diligent research across 40 checkpoints in ethics, production and transparency, Eco-Stylist awarded us a Silver Stamp of Approval.

The Good Market approved logo

A global platform for sustainable, ethical businesses, supporting community-driven, environmentally responsible initiatives.

Sustainable Jungle rated badge

Reviews eco-friendly brands for ethical standards, transparency and impact. Read their JulieMay review.

Ecowiser Silver Stamp eco rating badge

Promotes eco-friendly living through practical tips, product reviews and resources for sustainable choices.

Eco-Stylist Silver Stamp logo

After diligent research across 40 checkpoints in ethics, production and transparency, Eco-Stylist awarded us a Silver Stamp of Approval.

Part of a wider community

Buy Women Built logo

Spotlights women-built brands, giving women a platform to connect and support each other through conscious purchasing and community.

Menopause Experts approved product logo

Tried, tested and approved as safe and comfortable for menopause symptoms, thanks to our hypo-allergenic, naturally breathable design.

First Time Mums UK — rated 8 out of 10 mums recommend badge

First Time Mums

We were tested and rated by a range of mums and given an 80% recommended badge for our soothing silk design and supportive, mum-friendly styles.

Buy Women Built logo

Spotlights women-built brands, giving women a platform to connect and support each other through conscious purchasing and community.

Menopause Experts approved product logo

Tried, tested and approved as safe and comfortable for menopause symptoms, thanks to our hypo-allergenic, naturally breathable design.

First Time Mums UK — rated 8 out of 10 mums recommend badge

First Time Mums

We were tested and rated by a range of mums and given an 80% recommended badge for our soothing silk design and supportive, mum-friendly styles.

Frequently asked questions

Is JulieMay lingerie ethically made?

Yes. All JulieMay lingerie is handmade in an exclusive factory in Hong Kong by 23 garment workers paid above a living wage (HK$62.50/hour, versus the HK$40 statutory minimum). Working conditions follow our Supplier Code of Conduct and are certified to ISO 45001.

What is JulieMay lingerie made from?

GOTS-certified organic Pima cotton with a natural mulberry silk lining. No harmful dyes or bleach are used, only eco-friendly detergents, making the lingerie hypoallergenic and suitable for sensitive skin. Read more about our organic cotton and silk.

Is JulieMay lingerie suitable for sensitive skin and allergies?

Yes. Made from organic cotton and silk with no harsh chemicals, JulieMay lingerie is allergy-friendly and hypoallergenic, and is approved by Menopause Experts for menopause-related skin sensitivity.

Where is JulieMay lingerie manufactured?

In JulieMay's own factory in Hong Kong, under an agreement with Peninsula Knitwear (JulieMay) International. Production is certified to ISO 9001 (Quality Management), ISO 14001 (Environmental Management) and ISO 45001 (Occupational Health and Safety).

How is JulieMay sustainable?

JulieMay uses organic, responsibly sourced fabrics, low-water small-vat dyeing, and plastic-free recyclable packaging. Through a partnership with Greenspark, the brand plants trees and removes ocean-bound plastic with every order.

Who has independently rated JulieMay as an ethical brand?

JulieMay is rated by Eco-Stylist (Silver Stamp, 40-point audit), Sustainable Jungle, Ecowiser (Silver) and The Good Market, and recognised by Buy Women Built, Menopause Experts and First Time Mums UK.

Is JulieMay a woman-owned brand?

Yes. JulieMay is a member of Buy Women Built, which supports women-founded consumer brands.

Does JulieMay pay its garment workers fairly?

Yes. Makers are paid HK$62.50/hour, above the HK$40 statutory minimum, under a Supplier Code of Conduct guaranteeing safe, fair and legal working conditions.

Your bra goes beyond the buy

Every JulieMay purchase plants trees, funds women's health and supports communities around the world. See where your support goes.