Introducing The JulieMay Community

Here’s why you should be a part of it

If the JulieMay team from a few years ago could see what we have become today, we would be in awe. We now have an incredible team, a wonderful group of creators, and the most fantastic community of sensitive-skin ladies. Does it get any better than that? Our journey to this point took time and effort, but we’ve made amazing friends along the way and are always welcoming more.

The JulieMay Purpose

At JulieMay, we understand the discomfort of everyday life, especially when it comes to lingerie. A bra that causes irritation, rubs, or feels uncomfortable is the worst. 

For those dealing with skin sensitivities, menopausal changes, or allergic reactions, wearing a bra can feel unbearable and isolating.

But you’re not alone. We have a whole community of women who finally feel comfortable in their JulieMay lingerie. You can read their stories and how JulieMay helped them  here.

How did we find our community?

From the start, we knew we wanted to reach women with sensitive skin who needed comfortable, allergy-friendly lingerie. However, finding them was a challenge until we enlisted the help of Claddagh Creative.

Claddagh Creative’s ethical marketing strategy and community-focused ideas were pivotal. Their comprehensive approach focussed on genuine connections and authentic engagement, helping us discover our audience and reach sensitive skin ladies globally.

Their Instagram marketing techniques and strategic influencer marketing services connected us with influencers whose values aligned with ours. Before we knew it, our story was out there, connecting with people worldwide.

Thanks to Claddagh Creative, we have connected with women worldwide searching for allergy-friendly lingerie for years while building a loyal and supportive community.

Discovering our influence(rs)

Working with Claddagh Creative, we found a fantastic group of creators (also known as influencers) who embody our values. 

In a world where everyone seems to be selling something, it’s refreshing to find creators who genuinely value their community and promote brands that align with their purpose. Every creator we work with lives this ethos, and we couldn’t be prouder.

 Charitable Partners

Our founder, Tiffany, always looks for ways to support other small businesses and charities, inspired by the help and support we received at the beginning of our journey. 

One of our partners is the incredible Bra Recyclers, dedicated to ensuring preloved bras and prostheses go to those in need rather than into landfills. 

Each year, they accept thousands of items from individuals and businesses, often given to women and girls in need, such as those escaping domestic violence or human trafficking. 

But that’s just the beginning; discover more of our sustainable projects here.

The JulieMay Team

Alongside our marketing team at Claddagh Creative, we have a dedicated team that makes JulieMay what it is. From our founder Tiffany, who has made comfortable lingerie possible for so many women, to Awena, who finds incredible partners to work with, and Mipi, our adorable golden retriever who brings joy to our team. 


Plus, our fairly paid factory workers and numerous other incredible people working behind the scenes are why we can help thousands of people worldwide find their comfort.


And, of course, our customers

We feel blessed to have found customers worldwide. Hearing their stories and how JulieMay helped them find lingerie that loves their skin brightens our day. Our customers’ interactions, stories, referrals, and support are why we are who we are today. Community is something we truly value at JulieMay.

If you’re a creator, charity, potential partner, customer, or simply have a question, we would love to hear from you.

PS: To keep up with everything we’re doing for the sensitive skin community, follow us on Instagram.


GOTS Certified Organic Pima Cotton as the main fabric. Comfort with Support.

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Accredited by AllergyUK to be friendly for people with allergic reactions to synthetic fibres and sensitive skins.

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Ethically handmade and support UN sustainable projects

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